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Arguably one of the most controversial clashes in Bollywood, the battle between Ajay Devgn and Team Ae Dil Hai Mushkil has nonetheless helped in gaining quite a bit of publicity for both films.On the eve of the release of both films,we at Buffing Cinema make an attempt at analyzing the various aspects of this clash before it's release. SHIVAAY(action-drama) Shivaay promises to be a high octane thriller.Mounted on a huge scale,stunning visuals,death defying stunts,this film promises something different from Ajay Devgn. AE DIL HAI MUSHKIL(Rom-Com,Drama) Boasting of a stellar starcast,big banner and hit music,Ae Dil Hai Mushkil promises to be the perfect family entertainer this Diwali.
TRAILERS - One of the most important things in a clash is the trailers of the films releasing. An excellent trailer can turn the tide in favour of a particular film, as witnessed during the Rustom vs Mohenjo-Daro and Dilwale vs Bajirao Mastani clashes.As far as the trailer is concerned, we at Buffing Cinema liked the trailer of SHIVAAY more.The trailer was certainly intriguing, and the high octane action and stunning visuals won us over.The trailer of AE DIL HAI MUSHKIL was certainly not bad,but it wasn't the brilliant trailer the makers needed to match the impact of the trailer of SHIVAAY.
MUSIC - Though the success of a film depends a lot on the trailer nowadays, music plays a very important role in creating a buzz around the film.This is where the makers of AE DIL HAI MUSHKIL have played their moves smartly.Backed by a good Soundtrack, they concentrated on its promotion since the very beginning. As a result, they have quite a few chartbusters to their name.SHIVAAY does have a few good songs,and they are slowly catching on with the listeners,but their popularity is nowhere close to the songs of AE DIL HAI MUSHKIL.
STARCAST - The starcast of a film plays a vital role in the box office figures.It is the star of the film that gets those initial figures,that helps in those ticket sales,first day first show.Over here, both the films are in a slightly tricky situation.While Ajay Devgn is a pretty big star,he's not had the best of runs at the box office,and his fan following in the main cities has diminished significantly. He remains the star he was in the mass centres and interiors.But the problem is,he is the only known face of SHIVAAY.The rest of the starcast is virtually unknown. Similarly,Ranbir Kapoor has been having a disastrous run at the box office.After the stupendous success of YEH JAWAANI HAI DEEWANI(2013), he has faced back to back failures in the form of BESHARAM, ROY , BOMBAY VELVET and TAMASHA, which has hurt his box office standing considerably. However, ADHM has some very well known heroines in the form of Anushka Sharma and Aishwarya Rai Bachchan.Also,it stars the Pakistani actor Fawad Khan,who is reasonably well known.While the casting of Fawad Khan might have an effect on the collections of the film(read below),the fact that the actresses of AE DIL HAI MUSHKIL are well known gives it an edge over SHIVAAY as far as the starcast is concerned .
DIRECTOR - The credibility of a director also plays a part in bringing the audiences into the theatres.Directors like RajKumar Hirani,Neeraj Pandey etc have a certain set of audiences which will watch their films only because they have directed them.In such a scenario, Karan Johar leads over Ajay Devgn simply because he has an impeccable track record when it comes to box office results, while Ajay Devgn has only directed one film prior to this,which received a mixed response from audiences and Critics alike.So once again,team AE DIL HAI MUSHKIL leads over SHIVAAY.
PRODUCTION COST - Compared to SHIVAAY, ADHM is a relatively cheap film to make,though the costs are undoubtedly high.However, the budget of SHIVAAY is unbelievably high.To put it in simple terms,SHIVAAY would have to beat Ajay Devgn 's highest grosser yet (Singham Returns-141 crores) by a pretty big margin to earn some sort of profits.It won't be an easy road ahead,but if both films are accepted,then ADHM will find it easier to recover costs.
CONTROVERSIES - This clash has been one of the most controversial we've ever seen in Bollywood, and we've seen quite a lot.From political issues,to cross border conflicts, to bribing Critics,to open mud slinging between both parties, this clash has seen it all,literally. The problem is that none of the issues have had the common public supporting a single side.On each and every one of these issues,opinions have been divided,thereby making it very tough to predict the eventual effects these controversies will have on the box office collections of both the films.Fan bases of both films have fought it out on social media,both sides want to see their films victorious,and they're very clear about it.The whole industry has been involved in this clash, in some way or the other,and it hasn't been pretty.
ADVANCE BOOKING REPORT - ADHM holds a lead over SHIVAAY in the advance bookings in the main cities.Updates from the interiors haven't arrived yet,but we expect SHIVAAY to take a lead over ADHM over there.
OUR PREDICTION - We expect SHIVAAY to take an opening in the GOOD-EXCELLENT range in the mass centres and interiors, but an average start in the metro cities, especially multiplexes.We believe that AE DIL HAI MUSHKIL would take a very good start in the main cities and multiplexes, but will take a slow start in the interiors and mass centres.Eventually content is king though, and the better film will dominate eventually.Good word of mouth might result in the predictions made above being proven wrong by tomorrow afternoon itself, but this is what the scenario seems as of now.
CONCLUSION - A lot rides on AE DIL HAI MUSHKIL and SHIVAAY.In what has proven to be a dull year so far for the Hindi film Industry, will Karan Johar's romantic saga bring in the audiences or will Ajay Devgn's Magnum Opus rule supreme at the Box Office? Post your opinions in the comments section below
Our reviews for both movies will be uploaded over the weekend.We hope you find them useful.
On that note,we,Team Buffing Cinema wish all our readers a very happy and prosperous Diwali. Be safe,be happy, and have a good time at the movies!